Apple’s Wearables, Home, and Accessories category saw strong growth during the third fiscal quarter of 2021, Apple CEO Tim Cook said during today’s earnings call.
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The category brought in $8.8 billion, up 36 percent from $6.5 billion in the year-ago quarter. According to Cook, the category set a new all-time June quarter revenue record.
Wearables, Home, and Accessories includes the Apple Watch, AirPods, AirPods Pro, AirPods Max, HomePod, Beats headphones, and more. AirTags is in this category, and Cook said that the response to AirTag has been «enthusiastic» and «very strong.»
Nearly 75 percent of customers who purchased an Apple Watch during the quarter were new to the Apple Watch, and Apple Watch is one of the main drivers of wearables revenue.
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