by Joe Panettieri • Aug 17, 2021
Barracuda Networks has updated the Barracuda RMM (remote monitoring and management) software platform for MSPs with various security and IT service management (ITSM) integrations.
The Barracuda RMM platform, designed for MSPs, now features:
The ServiceNow integration is particularly interesting, and may signal co-managed midmarket opportunities for MSPs. Moreover, some RMM software rivals have been slow to offer ServiceNow integration since some of the RMM providers compete with ServiceNow in the PSA (professional services automation) and ticketing software sector.
Brian Babineau, GM Barracuda MSP
Hatem Naguib, CEO, Barracuda
Additional Barracuda RMM enhancements, the company noted, include:
The Barracuda RMM enhancements surface one week after the company’s CEO position transitioned from BJ Jenkins to Hatem Naguib. Jenkins exited to join Palo Alto Networks as president, triggering Naguib’s promotion from Barracuda’s COO post. In an interview with ChannelE2E, Naguib described a continued commitment to MSPs and channel partners.
Barracuda began its business journey into the MSP partner market when the company acquired cloud backup provider Intronis in September 2015.
More than a tuck-in deal, buying Intronis was part of a larger Barracuda strategy to build MSP-centric channel sales models. The resulting Barracuda MSP business unit, led by Brian Babineau since May 2016, quietly ranks among the world’s most successful MSP platform providers.
Also of note: Private equity firm Thoma Bravo acquired Barracuda in November 2017 as part of a larger MSP technology strategy. Thoma Bravo also owns and/or backs ConnectWise, N-able and Sophos, among other software and technology businesses.
Better known for its cybersecurity and data protection products, Barracuda is a niche player in the RMM software market. Barracuda acquired the RMM technology when it purchased Managed Workplace from Avast in 2019.
Chris Crellin, senior director, product management, Barracuda MSP
Key Barracuda RMM rivals include:
Although the U.S.-based RMM software market has matured with millions of endpoints deployed, international markets could provide blue ocean growth opportunities for Barracuda RMM.
In a prepared statement about the RMM software enhancements, Chris Crellin, senior director, product management, Barracuda MSP, said:
“The continued enhancements we are making to Barracuda RMM are part of our ongoing commitment to supporting MSPs in improving their security offerings. RMM tools must become part of an MSP’s daily client security posture assessment and remediation. Today, we are making those tasks easier for service providers to drive business value within their customer base, by adding new features and capabilities focused on mitigating security risks and protecting customers’ data and applications.”
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