In this week’s SportsMoney Playbook: the NFL’s most valuable teams, Serena Williams’ net worth and a record baseball card sale in the offing. Plus: These 13 countries are forking over $1 million or more for their Olympic medal winners.
The T206 Honus Wagner, an iconic image in extremely limited supply, has been setting baseball card price records for more than 80 years. It’s now poised to reclaim the throne: A Wagner is expected to blow past $5.2 million in an online auction.
Across Major League Baseball‘s 29 U.S. regional sports networks, viewership is way down this year. The explanation is complicated.
In a bid to expand his sports portfolio, a part-owner of the Rangers has formed an investment fund and acquired ownership stakes in pro teams in rugby, independent baseball and women’s hockey. He’s not stopping there.
After more than two decades of dominance on the tennis court, Serena Williams has parlayed her success into a second life as a venture capitalist, with investments in 66 startups, and earned a spot among America’s richest self-made women. See Williams’ net worth, and the full list, here.
Matheus Pereira‘s big-money move from West Bromwich Albion to Saudi Arabia’s Al Hilal came as a surprise to many, especially with several Premier League clubs interested in his signature. But it highlights a shift in spending power in Asian soccer.
For female golfers, pursuing a pro career can be a grind, but one golf event company has created a lucrative side hustle for its roster of LPGA hopefuls.
Since its owners appeared on Shark TankFlingGolf, which produces a lacrosse-meets-golf hybrid game, has seen its sales explode.
Despite its reputation in the Nascar world—90% of drivers have attended through the years, and movie stars have come to train for roles—Bob Bondurant‘s racing school has fallen on hard times, filing for bankruptcy in 2018. Now, it’s ready for a fresh start.
Every four years, newly minted Olympic medalists like Sunisa Lee faced a choice: continue on with college careers or cash in on their fame. That’s no longer the case thanks to newly implemented name, image and likeness rules, and the result may be more Olympians staying in school. The nascent market has already yielded a number of notable deals, including an NHL team endorsing the Miami Hurricanes‘ quarterback and Clemson‘s quarterback joining up with Dr Pepper.
American Olympic medalists will receive $7.84 million combined from the U.S. Olympic & Paralympic Committee, but one country is paying even more for its athletes’ big performances in Tokyo.
The Dallas Cowboys, worth $6.5 billion, top our ranking for the 15th consecutive year.
The NFL’s Most Valuable Teams 2021: Average Team Value Soars To $3.5 Billion As League Shrugs Off Pandemic Year
With lucrative new media deals and some fruitful investments, the NFL navigated past a 20% drop in revenue during the pandemic-impacted season to see the average value of its 32 teams appreciate 14%, the biggest gain in five years. The Dallas Cowboys remain atop the league, with a value of $6.5 billion, but there’s a newcomer in the top five. See which team is crashing the party.
Hot Reads

After a protracted breakup with FC Barcelona, Lionel Messi is headed to Paris Saint-Germain, where he will earn $75 million in salary annually plus a bonus and a cut of jersey sales, sources tell Forbes. The move unites him with fellow superstars Neymar Jr. and Kylian Mbappé and gives PSG three of the four highest-paid soccer players on the planet. See how they stack up against the top stars from basketball, football, tennis and more on our list of the world’s highest-paid athletes.
“If skateboarding is for everyone, we’ve got to show everyone.” Neftalie Williams
With its Olympic debut in the books, skateboarding will continue its transition into mainstream culture. Neftalie Williams is taking it a step further, teaching a course at USC and Yale that uses skateboarding to study the intersection of race, culture and community. «There’s a reason that skateboarding needs to be in academia and talked about; it touches all these different facets of life,» Williams tells us. Read more about skateboarding’s cultural impact.
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I’m an assistant editor covering the intersection of sports, business and technology. I’ve previously written for CNBC.com, The Hockey News and Narratively. I started

I’m an assistant editor covering the intersection of sports, business and technology. I’ve previously written for CNBC.com, The Hockey News and Narratively. I started this journey covering a handful of New Jersey Devils stranded in Albany during the 2012 NHL Lockout, with stops on the beats of the Chicago Blackhawks, New Jersey Devils and New York Rangers. I graduated from Northwestern University’s Medill School of Journalism where I specialized in Sports Media.

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